Designation of Origin

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Jorge Fernando Naimeg

Farm facts

Name: Londrina
Municipality: Coromandel / Minas Gerais
Average altitude: 1130 meters
Average temperature: 22 ºC


About your grower

The result of a remarkable trajectory of entrepreneurship, started in 1965, NAIMEG GROUP is a 100% family organization dedicated to the production of high quality coffees to the most demanding markets around the world. The history began with the patriarch Gerson Naimeg, the son of German immigrants, and his wife Hercilia Mafra. They started their first coffee plantations in the northern region of Paraná in 1965. In 1981, after having the crops hit by three devastating frosts, they looked for new borders. Thus, Gerson Naimeg decided to migrate to the Cerrado Mineiro region. In the Cerrado Mineiro Region, where the production of coffee presents its great diversity, the Naimeg Group cultivates its uniqueness. It is from the inherited talent of our Patriarch that we produce in the heart of the best terroirs, our excellence and from the union of our family that we seek the strength to grow and to undertake. Today, the couple's six children remain united, preserving the history and legacy of more than 50 years.

 

Cupping characteristics

Cup score: 87
Imagem do Gráfico Sensorial

Production characteristics

Bags: 1.00
Coffee variety: MGS Paraíso 2
Processing: Cereja Descascado
Average altitude: 1130 meters
Harvest: 2023/2024
Warehouse: Expocaccer Cooperativa dos Cafeicultores do Cerrado
 

About Cerrado Mineiro Region

Designation of Origin

The Cerrado Mineiro Region is a world recognized high quality coffee producing origin - the first “Designation of Origin” in Brazil, located in northwest of Minas Gerais State.


Having well-defined seasons - a hot, wet summer and a pleasantly dry winter - is a strong characteristic of the region. The coffee plantations are cultivated in areas with altitudes varying between 800 and 1,300 meters, the result being high quality coffees with a unique identity.


The coffees are “Origin and Quality Guareanteed” by the Cerrado Mineiro Region - D.O. Regulatory Board.

 

Our official production process

The Designation of Origin oficial production process emphasizes and values the characteristics of our terroir. Only coffees grown inside the officially delimited area and that followed the rules of the production process defined by our Regulatory Board may have the Cerrado Mineiro Region - D.O. assured by the Guaranteed Origin and Quality Seal.

Producing farms must be located within the Designation of Origin delimited area;

Minimum altitude of 800 meters, reaching up to 1,300 meters;

Coffea arabica is the official specie;

Minimum quality of 80pts based on SCAA* methodology;

The use of good practices and respect to Brazilian laws;

Coffee lots must be warehoused only in the accredited cooperatives;

Only the official coffee bag, identified with the Guaranteed Origin and Quality Seal., must be used.